Santander
Getting on the property ladder feels further out of reach than ever. One in five buyers think you need £50k just to get started. Moving Starts Here, our new campaign for Santander, is here to change that, spotlighting the bank's new £10k deposit mortgage and the very real possibility that moving day might be closer than you think.
At the centre of it all is the Moving Van. Signature Santander red, packed to the roof with boxes, furniture, and, naturally, Ant and Dec. This time they're playing themselves: warmer, more grounded, swapping mischief for something more useful - helping first time buyers actually move. All set to a 1970s easy listening revival that has no business being as good as it is.
The Moving Van travels everywhere the campaign does: TV, cinema, VOD, online video, radio, OOH and social.
Nothing is impossible
impossible