Saatchi & Saatchi lands NBA contract in Europe
Saatchi & Saatchi lands NBA contract in Europe
North American basketball’s NBA has appointed Saatchi & Saatchi UK as an advertising partner to grow its footprint in Europe.
The league, which plays an annual regular season game in Europe, is expanding its marketing efforts in the region and looking to build greater engagement and relevance among its European fans.
Our CEO, Chris Kay, says: “We couldn't be more excited at adding the NBA to our client roster, and we are pretty energized at being given the chance to help deepen the love for one of Europe's fastest-growing sports.”
