British Heart Foundation
Ahead of UEFA Euros 2024, we've launched new work with British Heart Foundation commemorating the lives of 12 young football fans whose lives were tragically ended by heart disease. The work marks a broader campaign to emphasise the critical need for heart research funding by spotlighting the unfulfilled dreams and aspirations of those affected. The campaign, ‘Til I Died’, is built on the insight that the nation is largely unaware of the devastating effect heart disease has on young people, and aims to shift perception of heart disease and raise awareness that it can strike anybody regardless of age
