EE: A close yet far shave

EE, has put high performance and innovation front-and-centre in its latest campaign, to highlight that when it counts, you can count on EE’s mobile network. The star of the show, second to EE’s network, is Lucifer actor, Tom Ellis, who puts his neck, and more specifically, his lockdown beard, on the line, in the shave that was shot live using the mobile network and robotic arm controlled remotely by a barber.

The campaign sees the Welsh star 729 metres above sea level on Snowdon / Yr Wyddfa, Wales. Using EE’s 4G network from a vantage point on the Pyg Track walking route, Tom is on a video call on the Samsung Galaxy S21 5G, where he is jovially teased by EE favourite Kevin Bacon, who himself wears his lockdown facial hair with pride, before taking the hot seat – a barber’s chair which is set atop the rugged vista. 

From 250-miles away, the barber and his celebrity customer can only communicate over live video call – from the vantage point that sits along the Pyg Track, Ellis uses the same 4G network available to EE customers, while the Barber uses 5G on EE from his London location. With the critical moment upon him, Ellis asks: “Kev, are you sure about this?”. Kevin Bacon casually replies, “Relax, it’s all connected to the EE network”.

It launches tonight on ITV’s Coronation Street and The Masked Singer, with highlights during this weekend’s high-powered TV programming, including French Open Tennis, Monaco GP and Sicario 2 and will be supported through the line, including TV, Video, YouTube, Digital Audio, Podcasts, Social and OOH.



DT: Project Futureproof

Deutsche Telekom have launced a new campaign, Project Futureproof, to inspire and support young people in following their passions when it comes to choosing a career.

At the core of the campaign is an optimistic short film that invites young people to choose utopia over dystopia and trust that their passion will support them. Set in 2021, a series of sci-fi glitches offers a group of Gen Z a vision into the future, showing a glimpse into how they (and the world around them) have been changed by following their passions.

Backed by a version of Billie Eilish’s ‘My Future’, the superstar also cameos in the future world. The campaign will be featured across a range of Gen Z focused digital and social media channels including Instagram, YouTube, TikTok and Spotify.

At the heart of Project Futureproof is a free-to-access digital tool that helps Gen Z to better understand their abilities and how these are connected to future career opportunities. It has been developed in collaboration with both Gen Z contributors and a diverse group of professional skills & employability experts. It aims to connect users to peer-to-peer inspiration & support. 


BT: Why suffer broadband rage?

BT’s latest campaign, Broadband Rage, dramatises the unbreakable connection of BT’s hybrid broadband, the UK’s first unbreakable home wi-fi, backed up by EE’s award-winning mobile network.

The Broadband Rage campaign will be supported through the line, including YouTube, Radio, Podcasts, Digital Audio, Print, Display, Social, OOH and PPC. 

Only BT’s hybrid broadband is backed up by EE, the UK’s no.1 mobile network, for an unbreakable home wi-fi connection. For more information visit

OBV: All For Nothing

Operation Black Vote (OBV) has released a hard-hitting awareness campaign, as part of an urgent appeal to encourage underrepresented communities to register to vote.

In the UK, the 6th May sees the first major vote since George Floyd’s murder nearly one year ago. However, ethnic minorities still show worryingly low levels of registration compared to the national average. BAME non voter registration is at 24%, compared to 6% in white communities.

If people aren’t registered by Monday 19th April, they will not be able to vote.

The campaign focuses on the importance of registering to vote and delivers a stark message. By not exercising a power to vote, the 200,000 people that attended mass rallies, the 135 arrests, and the on-going campaign to tackle racial injustice, can be seen as ‘all for nothing’.

Operation Black Vote is urging underrepresented people, not just Black, Asian and minority ethnic individuals, but also young people too, not to underestimate the power of their vote to help create real change.

Saatchi & Saatchi client BT will be supporting the campaign and running the 60 second film across its BT Sport channels. Saatchi & Saatchi is also building conversations and awareness through Clubhouse, and across various podcasts.

Lord Woolley said : “Voting absolutely makes a difference. Look no further than what occurred last November in the US. The voters voted for an end to racial division, and for racial equality for all communities. We’ve seen people here protest for change.  The most radical political act you can do, is to register to vote, use your voice, and vote.”

OBV is a not for profit, non-party political organisation focussed on voter registration and getting the vote out, political mentoring and nurturing leadership. Its foundations are based on the four pillars of education, participation, representation and equality promotion. 


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